Account Management Planning eLearning Course

Overview

Account management planning helps organisations build trust and loyalty whilst focusing on the long term relationship. Account planning supports revenue generation and can provide a competitive edge in the market.

Objectives

By the end of the course, learners will be able to:

• Discuss the importance of account management planning;
• Illustrate how to calculate an account's potential;
• Review how to develop an account management plan focused on retention and growth;